If you have ever been to Constance, you know that there are cyclists everywhere. This leads to traffic problems. Our task was, to create a branding for the city of bikes, Constance. And second, to think about ways to improve the communication.
This was a real-life project, so we worked together with representatives of the city. Below, you could see the brochure we developed to present our ideas to our customers. Later on our Promotion bike, the bike map, the App and Merchandise articles will be shown.
animated logo with typo out of bike elements
To promote the new identity of the city, we developed a Promotion-bike. This completely yellow bike will attract attention at different places in Constance. The eye-catcher is linked to social-media through the hashtag #dynamoKN. People post pictures of the bike on social-media and thus spread communication. In addition, we create a new bike road map to improve the orientation at the city. The specialty is, that the map consists out of the logo elements. As well as, we designed pictograms for special locations such as sights and bicycle repair shops. The App contains the map and further features. Also we designed Merchandise article for the new identity.